In Focus: RÓEN Beauty
‘In Focus’ is a new segment in which The VogueCIEL looks at emerging brands that have a focus on craftsmanship and ethics.
‘Obsessively designed by an artist, made for you.’
- RÓEN Beauty Website
Vegan, cruelty and gluten-free, RÓEN Beauty’s luxe eyeshadows are a shining example (both metaphorically and literally) of how refined clean beauty can be.
Their collection of rich single eyeshadows and well-considered palettes housed in ultra-sleek and contemporary chrome-like cases are designed with form, function and ethics in mind, and this is (surprisingly) an innovative feat, very often the attitude that ‘something has got to give’ is applied beauty products, and with RÓEN Beauty, this is simply not the case.
The collection currently consists of two single eyeshadows – Disco; a universal shimmery pearl, and Summer Disco; a warm burnt sienna – two eyeshadow palettes, 75° Warm and 52° Cool, and a dual eyeshadow brush, all of which are faultless.
We spoke to celebrated makeup artist and RÓEN Beauty founder, Nikki DeRoest, to discover how the concept came about and what’s in the pipeline for the flourishing brand.
How did the concept for RÓEN Beauty come about and why?
I have worked in the beauty industry for 15+ years; everywhere from working retail behind a counter, to consulting in the lab with other makeup lines, and freelancing as an artist for some of the top celebrities, models and magazines. I live, eat and breathe the industry and all it encompasses and knew that creating RÓEN Beauty I could create a unique line with all of the knowledge and experience that I have encountered along the way. I couldn’t help myself from doing it and showing my point of view of what I think the industry has been missing. It’s glamorous, easy to use, clean, cheeky and luxurious.
The product line is very well curated and focused. How did you develop them?
I wanted to start small and focused, as I think in all things now the way that we consume is in little bits, as to give each moment and the product it’s time to shine and room for growth along the way. I started with eyes and developed a formula in the lab that has never been done before. This came with a lot of time in the lab with my chemist and being very meticulous about the formula, performance, shades, and texture. I think when a seasoned makeup artist is developing the products, the focus is very deep and the results are always top-notch.
Why is it important to you that your products are ‘clean’?
We live in a time now where there are a lot of products and knowledge around what we are using right at our fingertips. I am not perfect in all things that I use but trying to do my best. The goal was to create something that was clean but really performed, as to give people using RÓEN one less thing to worry about. A beautiful product that has clean ingredients…yes please!
What are your plans for the future of RÓEN Beauty?
We are growing! I have developed a new shade range of our Lid Illumes, and have some exciting products you’ll be seeing out in the next few months. I am constantly in product development and RÓEN will be represented in all categories, however. it will be focused around easy to use hero products that you use everyday…over and over again.
Shop RÓEN Beauty at roenbeauty.com